Generated 16 August 2026 · this analysis is stored and reused, so repeat visits are served instantly from cache.
Revenue trends
Overall revenue
PositiveRecord or first
Starbucks delivered growth on both the top and bottom line for the first time in more than two years, with revenue up 9% to $9.5B and comps up 6%, marking what management calls the turn in the turnaround.
“We delivered growth on both the top and bottom line for the first time in more than two years.”— Brian Niccol, Chairman and Chief Executive Officer
PositiveVs expectationsOutlook
Management raised fiscal 2026 global comp guidance to 5% or better (led by 5%+ in the U.S.) and raised EPS guidance to $2.25-$2.45, both increases from prior guidance given continued positive momentum through April.
“We are raising our fiscal 2026 global comp guidance to 5% growth or better.”— Brian Niccol, Chairman and Chief Executive Officer
PositiveAcceleration
North America and U.S. comps accelerated to over 7%, with transaction growth over four points described as strength not seen in three years, driven by broad-based gains across dayparts and demographics.
“We haven't seen this transaction strength in three years.”— Brian Niccol, Chairman and Chief Executive Officer
PositiveRecord or first
All 10 of Starbucks' top international markets, including China, posted positive comps simultaneously for the first time in nine quarters, signaling a broad-based international recovery.
“Our top 10 international markets, including China, all posted positive comps for the first time in nine quarters.”— Brian Niccol, Chairman and Chief Executive Officer
PositiveReversal
U.S. licensed stores returned to positive system-wide comps for the first time since Q1 fiscal 2024, led by record airport volumes and recovery in retail/grocery channels.
“U.S. licensed stores returned to positive system-wide comps for the first time since Q1 fiscal 2024.”— Cathy Smith, Executive Vice President and Chief Financial Officer
MixedNew developmentOutlook
Full-year fiscal 2026 consolidated net revenue outlook shifted to roughly flat year-over-year, down from prior consolidated expectations, because China revenue will now be reported under a licensing/JV structure at less than 20% of prior levels following the Boyu transaction close.
Per Cathy Smith, Executive Vice President and Chief Financial Officer
Pricing power
No significant change or new commentary noted.
Volume and demand
PositiveNew development
U.S. delivery revenue grew more than 30% year-to-date after expanding access across company-operated stores last fiscal year, now proving to be a largely incremental revenue stream rather than cannibalizing other channels.
“It's proven to be a largely incremental revenue stream, growing more than 30% year-to-date.”— Brian Niccol, Chairman and Chief Executive Officer
PositiveAcceleration
International transactions grew over 2%, leading a rebound in international comps of nearly 3%, versus prior periods of weaker international transaction trends.
Per Brian Niccol, Chairman and Chief Executive Officer
New markets
PositiveNew developmentOutlook
Following the Boyu transaction close, Starbucks China plans to expand its footprint from over 1,000 county-level cities today to more than 1,500 within three years, signaling a shift back into aggressive unit growth after a period of portfolio rebasing.
Per Brian Niccol, Chairman and Chief Executive Officer
PositiveNew developmentOutlook
Starbucks is restructuring its International segment toward a nearly 90% license model, simplifying its operating structure to put decisions closer to local markets and licensee partners.
Per Brian Niccol, Chairman and Chief Executive Officer
PositiveRecord or first
Japan posted a record sales week over New Year's driven by tourism and menu additions, and South Korea's new Aerocano launch drove more than one million cups sold in its first week, both cited as standout market performances.
“Our Aerocano launch in February drove incredible demand with more than one million cups sold in its first week.”— Brian Niccol, Chairman and Chief Executive Officer
New products
PositiveVs expectations
New energy refreshers and mango flavor launched in April have exceeded expectations, strengthening the existing $2 billion refresher platform and creating new later-day visit occasions.
“Both have exceeded our expectations and strengthened a proven $2 billion platform.”— Brian Niccol, Chairman and Chief Executive Officer
PositiveAcceleration
Cold Foam, the leading modifier, grew platform sales more than 40% in Q2 across U.S. company-operated stores, accelerating with new flavors and a protein addition especially appealing to Gen Z.
“Cold Foam...platform sales up more than 40% in Q2 across our U.S. company-operated business.”— Cathy Smith, Executive Vice President and Chief Financial Officer
PositiveRecord or first
The new multi-serve refreshers concentrate CPG launch is shaping up to be Starbucks' largest CPG launch in over a decade, with strong reception and repeat purchase behavior.
“Shaping up to be our largest CPG launch in over a decade.”— Cathy Smith, Executive Vice President and Chief Financial Officer
PositiveReversal
The redesigned Starbucks Rewards program drove 90-day active membership to a record 35.6 million with sequential Q1-to-Q2 growth, reversing the typical prior-year seasonal decline in this quarter, while the new 60-star redemption became the most-used reward at about one-third of redemptions.
“We saw steady member growth from Q1 to Q2, which is a positive shift from prior year seasonal sequential declines.”— Cathy Smith, Executive Vice President and Chief Financial Officer
PositiveVs expectations
Since the rewards relaunch, both the rate and volume of U.S. card loads have grown steadily, exceeding expectations, alongside early growth in customers visiting four or more times a week.
“The rate and volume of U.S. card loads have grown steadily, exceeding our expectations.”— Cathy Smith, Executive Vice President and Chief Financial Officer
Costs and margins
Gross margin
NegativeDecelerationOutlook
Product and distribution costs rose roughly 190 basis points as a percent of revenue in North America, driven half by innovation-led product mix and half by tariff and coffee price inflation, which management expects to moderate in the back half of fiscal 2026.
“We expect these tariff and coffee pressures to moderate in the back half of fiscal 2026.”— Cathy Smith, Executive Vice President and Chief Financial Officer
Operating margin
PositiveReversal
Consolidated operating margin improved 110 basis points to 9.4%, the first quarter of consolidated margin expansion since Q1 fiscal 2024, reversing a multi-year margin contraction trend.
“This was our first quarter of consolidated margin expansion since Q1 fiscal 2024.”— Cathy Smith, Executive Vice President and Chief Financial Officer
MixedOther
International operating margin grew about 790 basis points to 20.3%, though management noted roughly half of the expansion was driven by temporary held-for-sale accounting related to the China transaction that concluded at the start of Q3.
“Approximately half of our international margin expansion was driven by held-for-sale accounting related to Starbucks China.”— Cathy Smith, Executive Vice President and Chief Financial Officer
NegativeDeceleration
North America operating margin contracted approximately 170 basis points to 10.2%, as operating leverage and cost discipline only partially offset annualizing Green Apron Service investments and higher product/distribution costs and legal accruals.
Per Cathy Smith, Executive Vice President and Chief Financial Officer
Starbucks plans to spend $1 billion renovating up to 9,000 North American stores into cozier spaces to boost profitability. Starbucks’ $1 Billion Bet on Cozy Stores Faces a Margin Test — finance.yahoo.com · 13 September 2026
PositiveVs expectationsOutlook
Management now expects slight year-over-year consolidated operating margin growth for fiscal 2026, driven by building sales leverage, easing coffee/tariff pressures, and an accretive China JV structure, versus the pressured margins seen in the first half.
“We continue to expect slight year-over-year growth in our fiscal 2026 consolidated operating margins.”— Cathy Smith, Executive Vice President and Chief Financial Officer
Expenses
PositiveOtherOutlook
Consolidated G&A decreased 5.5% in the quarter as organizational streamlining efforts began actualizing, and management expects G&A dollars to remain below fiscal 2023 levels even with higher performance-based compensation.
“Consolidated G&A in the quarter decreased 5.5% as our organizational streamlining efforts continue to actualize.”— Cathy Smith, Executive Vice President and Chief Financial Officer
PositiveOtherOutlook
Management said the number of initiatives within the $2 billion multiyear cost savings program has grown since the last update, reinforcing confidence the program remains on track through fiscal 2028.
“The number of initiatives have grown since we last spoke.”— Cathy Smith, Executive Vice President and Chief Financial Officer